Jacob & Co. Creates Bugatti Tourbillon Watch for Bugatti Tourbillon Supercar
In one of the most confusing cases of naming in the entire industry, Bugatti's latest supercar is named "Tourbillon," after the iconic horological regulator. In addition to this, Bugatti’s luxury watch partner Jacob & Co. has released a tourbillon watch to celebrate the launch of the new car, also known as the Bugatti Tourbillon. This means that we have a strange situation, where the Bugatti Tourbillon is named after the Bugatti Tourbillon, which in turn is named after the tourbillon in the Bugatti Tourbillon. I hope you understand this because I even forgot and I was the one who wrote it…
Of course, I’m exaggerating a little for humor’s sake, and to get right to the point, what we’re talking about here is a luxury watch and a supercar with the same name. Since we're primarily a watch publication, we naturally start by talking about cars. The Tourbillon is the latest generation of supercars, tracing its lineage back to the legendary Veyron launched in 2005, when it was the fastest production car in the world. The Tourbillon is sharper and more angular than the Veyron or Chiron, with a central fin that stretches from the grille to the taillights.
The car is a ferocious beast, powered by a new naturally aspirated V16 engine that delivers 1,000 horsepower. In addition, 3 electric motors deliver a further 800 horsepower, making it the most powerful car in Bugatti's history, while also offering hybrid driving capabilities. All these features can accelerate the car to 445 km/h (approximately 277 mph). Even more important for watch enthusiasts is the fact that the dashboard is analog, made by Swiss watch experts using more than 600 components. It looks great in motion—unless you blink and miss it.
Speaking of things that look great while in motion, let’s shift the focus from the Bugatti Tourbillon to the Bugatti Tourbillon. This is the Jacob & Co. version. It's a very different beast compared to previous collaborations like Chiron. It is kite-shaped, measures 52mm x 44mm x 15mm, and is made of black PVD titanium. There are three small dials on the top of the watch. On the left is the nominal tourbillon, in the middle is the retrograde hour and minute display, and on the right is the retrograde movement power reserve and automatic power reserve display.
The automatic power reserve refers to the mechanism that takes up most of the watch, the V16-powered automatic made of clear sapphire crystal. At start-up, the delicate crankshaft spins and 16 cylinders fire, mimicking an actual car engine. Attention to detail is meticulous, even down to the exhaust manifold.
As for the movement specs, it’s a JCAM55, hand-wound, with a 48-hour power reserve. It can be seen through the display caseback, which has a cutout reminiscent of a car's rear window. The automatic's power reserve lasts for 20 starts, each lasting 20 seconds - meaning the car can accelerate from roughly 0-200mph before the action is over, as it takes 0-248mph 25 seconds.
Model: Jacob & Co. Bugatti Tourbillon Case: H 52 mm x W 42 mm x D 15 mm, titanium with black PVD coating Dial: V16 automatic with blue subdials Water resistance: 30 meters (3 bar) Movement: JCAM55, manual winding, 557 parts Vibration frequency: 21,600 vibrations/hour (3 Hz) Power reserve: 48 hours Functions: Retrograde hours, minutes, power reserve, automatic power reserve, tourbillon Strap: black rubber